I’m a creative and product designer with over 20 years of experience in shaping visually compelling and strategically brand identities. I believe that brand identity is the foundation of any successful business—every interaction should tell a story, build trust, and leave a lasting impression.
Beyond branding, I specialize in product UX/UI, designing seamless and intuitive digital experiences that not only look stunning but also function effortlessly. My approach blends creativity with usability, ensuring that every touchpoint—whether visual or interactive—is meaningful, impactful, and user-centric.
Whether I’m building a brand from the ground up or refining a product’s user experience, my goal remains the same: to create designs that resonate, engage, and elevate.
SaaS verticals I have worked in: Fin-Tech, Blockchain, Predictive Analytics, E-commerce, Fitness-Tech, Global Benefit, Real Estate, Retail
Origin:
Dyslexia once defined me as feeling not good enough or broken. Now, I realize it has become one of my greatest strengths, especially in mastering visual expression. It has given me the ability to see things differently from the norm, which has been instrumental in my personal growth.
Hobbies:
Family Vacations, Soccer, Golf, Tennis, Mtn Biking, Chess, Painting, Tattoos, Pizza, 
Mindset:
If everyone likes your designs, you are not pushing your creative self. Keep thinking outside the box.
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