Engaged by iFIT to strengthen its brand presence and unify sub-brands such as NordicTrack, ProForm, and Freeform, I led initiatives that connected these entities to their customer base. Utilizing Frontify's platform, I streamlined branding and strategy across the organization, comprising over 5,000 employees.
Services:
Company Branding
Brand Architecture
Website E-commerce
Package Design
Product UX/UI
BRANDING
PRODUCT UP-SELL
The Ask:
How can iFIT increase product sales and partnership awareness when people are working out on their machines?
Research
Million+ Users
Awareness is huge these days so when you have thousands of people using your products moment, what better spot to promote trainers, brands, and products
Demographic
Data shows we are 65% females and 35% males. Females are known to shop more than males and also better gift givers.
Duration
The average workout is 30mins with high-quality video that can highlight products and trainers. I'm saying from experience that I have wondered multiply times what the trainer is wearing.
Partnerships
iFIT is a great platform for other brands to promote new items that they want to showcase. More brand awareness is the key.
The Results:
Cool Down! So after every workout, there is a 10-minute cooldown screen in which users are supposed to relax, walk, stretch etc... Data shows that people are in better moods after working out. This was a great location for all products to upsell related items to that workout or training series. ie - running workout would showcase running shoes that the trainer was wearing. Another example could be a lifting series where iFIT could push there weights etc.
PACKAGING
DISPLAY LAYOUTS
Dicks Sporting Goods Experience Shops
I worked closely with DSG to set up our Nordictrack and iFit displays. The most difficult part of the setup was the limited space to fit all the equipment. Treadmill, Bike, Rower,
