IFIT brought me on to strengthen its brand presence and unify sub-brands such as NordicTrack, ProForm, and Freeform, I led initiatives that connected these entities to their customer base. Utilizing Frontify's platform, I streamlined branding and strategy across the organization, comprising over 5,000 employees.
Services:
Company Branding
Brand Architecture
Website E-commerce
Package Design
Product UX/UI
BRANDING
PRODUCT UP-SELL
The Ask:
How can iFIT increase product sales and partnership awareness when people are working out on their machines?
Research
Million+ Users
Awareness is huge these days so when you have thousands of people using your products moment, what better spot to promote trainers, brands, and products
Demographic
Data shows we are 65% females and 35% males. Females are known to shop more than males and also better gift givers.
Duration
The average workout is 30mins with high-quality video that can highlight products and trainers. I'm saying from experience that I have wondered multiply times what the trainer is wearing.
Partnerships
iFIT is a great platform for other brands to promote new items that they want to showcase. More brand awareness is the key.
The Results:
eCommerce strategy to sell trainer equipment and accessories at the end of each workout session. This was integrated into our product as the 'cool-down screen,' which previously only displayed a 10-minute countdown. A key focus was ensuring that our product didn’t feel like a typical eCommerce store but instead maintained its core emphasis on health and fitness. The approach was designed to seamlessly complement the user’s workout experience while offering relevant products in a natural and unobtrusive way.
PACKAGE DESIGN
DISPLAY LAYOUTS
Dicks Sporting Goods Experience Shops
I worked closely with DSG to set up our Nordictrack and iFit displays. The most difficult part of the setup was the limited space to fit all the equipment. Treadmill, Bike, Rower,
