Hiring is broken. We built the brand/product to fix it.
HireMeUp didn't have a brand — it had a belief. I came on as the first hire, stepping into a founder-level role to build everything from the ground up. Brand strategy, visual identity, messaging, product UX/UI — there was no template, no team, no existing system to inherit. Just a conviction that hiring was broken and a blank canvas to prove it could be done better.
This was also the first company where I fully developed a Brand Brain — using AI to codify the identity, scale the voice, and give the team a living system they could grow with. HireMeUp became the proof of concept for how I work now: building brands that think, not just look good.
MARKETING:
Brand Strategy
Brand Architecture
Visual Identity
Messaging & Voice
UX/UI Design
PRODUCT:
UX Discovery
Design System
Product UX/UI
Prototyping
Visual Style
